As a business owner, your customers are always your top priority. From creating the best product to providing the best business and customer service, there is a lot that goes into running any business.
At Loyappty, we believe that rewarding customers is a great way to market towards your loyal customers while also encouraging new customers to come back to your business. That’s why we designed Loyappty.
Loyappty is a loyalty rewards program that is compatible with any Clover POS system. If you don’t use Clover, our KIOSK app is available from the Apple and Google Play store to help turn your smartphone or tablet into a rewards scanner.
Our Five-Step Process for Installing Loyappty
When you choose Loyappty as your rewards loyalty program, you get access to an easy-to-use program that will give your loyal customers the rewards they deserve.
This video walks you through the process, but you can learn more about installing Loyappty below — along with some information about the benefits of rewards marketing and location-based messaging — in this post.
If you have any questions or need more information about Loyappty, you can visit our FAQ page!
Create Your Landing Page
First, you’re going to create the sign up page for your rewards program. This is where you can decide what customer information you want to collect, including name, email address, or phone number.
Design Your Digital Loyalty Rewards Card
Now comes the fun part! You get to design your loyalty rewards card. This is a digital card that can be stored in your customers’ mobile Apple wallet or Google pay. This means that your customer won’t have to carry a physical card with them in order to earn rewards.
Our Loyappty program will walk you through the process and allow you to customize how your card appears on their phone. This way, you can match your branding and create a custom-looking card for your business!
Turn on Location-Based Messages
When you sign customers up for a loyalty rewards card, you have the ability to send them location-based messages. These are messages that are customized by you and sent to customers who are nearby or inside your business.
If you haven’t used or heard about this type of marketing before, they can provide many different benefits for your business.
Connect With Your Customers
These location-based messages work as a great way to stay in touch with your customers — especially when they’re nearby. This reminds your loyal customers that you are there and works as a way for you to share information about new products, rewards opportunities, or any sales you have going on.
Since your customers are so close to your business, this also increases your chances of seeing these customers come into your store.
Reach Customers at the Right Time
Beyond working as another point of contact with your loyal customers, these messages reach customers when they are receptive towards your product. Emails are sent to all of your customers at once, but these location-based messages are sent only to customers who are within a certain distance to your business. This increases your chances of having a loyal customer stop by to take advantage of a new or time-sensitive reward or sale.
Boost Your Business When You Need it
Depending on the type of business you have, there are certain times of the day or days of the week when your business is slower. This is a great time to use those location-based messages paired with a different discount — like half-priced coffee between 2pm and 5pm.
Extend Your Business
It may be easy to set up location-based messaging in the Loyappty app, but it makes a big difference to your loyal customers. These messages work as an extension of your business, showing customers that you care about providing them with the best experience or product. This messaging means that your customers don’t have to find your business on social media to feel like they’re engaging with you!
Create the Program Rules
Now that you’ve figured out location-based messages, you want to lay out the rules of your loyalty rewards program. This is where you can decide how many points your customers accumulate with each purchase. Then, the reward tiers allow you to decide the different rewards your customers can use their points for.
This step is the part of your rewards program where you’ll want to think about your customers the most. What will motivate customers to keep coming back to your business? What kind of reward would have the greatest impact on your most loyal customers? You can also change your rewards over time to keep things interesting and offer new incentives, something we talk more about in our 6 Reasons Your Customer Might Not Like Your Rewards Program post!
Start Rewarding Your Customers!
This step is simple — you’re ready to start rewarding your new and loyal customers!
Offer Loyalty Rewards Today!
Now that you understand how Loyappty works, we hope that you feel ready to start rewarding your customers! Download Loyappty from the Clover App Market or add the KIOSK app to your smartphone or tablet.
Not sure if a loyalty rewards program is the right choice for your business? Read some of our other articles to see the benefits of rewarding your loyal customers and the impact a rewards program can have on your business: