Black Friday Checklist for Businesses

Black Friday is almost here — so make sure you have everything on your checklist covered! 

Read through our Black Friday checklist and make sure your business is ready. At Loyappty, our goal is to provide small and big businesses with a loyalty rewards program that can help increase customer engagement and encourage customer retention. You can download Loyappty from the Clover POS app store or get the KIOSK app

Prepare for Customers Who Want to Research

Have you already released some of your Black Friday sales? You can expect that some of your loyal customers will want to look at your sales beforehand. Make sure you get those sales out with enough time for early sneak peaks!

Test Your Website

If you’re offering products online (something we talked about in our Getting the Most out of Black Friday post), make sure you test the server load capacity of your store. There’s nothing worse than your website crashing on Black Friday! 

Have Your Loyalty Rewards Program Ready

Have you added in any rewards, offers, and geo-locational messaging? On top of that, make sure all of your employees understand how your rewards program works. This will ensure that they ask each customer if they’re part of your program. 

Offer Future Coupons

This can build off of your rewards program. When loyal customers purchase from your store on Black Friday, also give them a coupon or reward they can redeem in the future. This will incentivize them to come back to your business at a later date. 

Make Sure Your Online Ads Are Up and Running 

This includes any social media posts you had planned. In the days leading up to Black Friday and the weekend, new and loyal customers will be watching for different sales. So, you’ll want to make sure all areas of your digital marketing plan are up and running!

Remember Mobile-First

More and more shoppers are ditching their laptops and browsing sales on their phone. In fact, a graph from Shopify shows that on Black Friday, almost double the amount of users shopped using their mobile devices. 

Send Out Last-Minute Reminders

Don’t let your loyal customers forget to stop by on Black Friday! Whether you use geo-locational targeting or email marketing, make sure you remind customers that you have great sales coming up. 

If you’ve collected emails through your signup screen from Loyappty, this is a great way to make use of that customer data. 

Make the Most of Black Friday

At Loyappty, our primary goal is to help you reward loyal customers. We hope that, with Black Friday just around the corner, this checklist will help you stay on top of the demands. Just don’t forget to have your loyal customers pull up their digital loyalty card to collect their points! 

Loyappty is an app that is compatible with your Clover POS — just download it from the Clover app store. Not a Clover user? No problem, our KIOSK app allows you to use the same features of Loyappty on your phone. Are you ready to start giving customers the rewards they deserve? 

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